Fake social profiles
Accounts created to pass as a real person or organization.
AI Impersonation
AI Impersonation Protection for Identities That Operate in Public
Eterna helps authorized individuals and organizations detect, verify and respond to fake profiles, cloned voices, fake endorsements and other AI-driven identity misuse.
The new impersonation problem
Identity misuse now spreads across platforms at once.
A fake profile, a cloned voice and a fabricated endorsement can appear on different platforms within the same window, each reinforcing the others. Generative AI has lowered the cost of producing convincing impersonation content, while the surfaces it can spread across have multiplied.
Eterna treats impersonation as a pattern to investigate across platforms, not a single post to react to in isolation.
Types of impersonation
Identity misuse takes several forms.
Synthetic video
Fabricated video used to impersonate a real identity.
Voice cloning
A cloned voice used in calls, messages or fabricated recordings.
Fake advertisements
Ads built around a person's or brand's likeness without authorization.
Fake endorsements
Content implying a person or brand endorsed something they didn't.
Fraud attempts
Impersonation used to support financial or executive-fraud schemes.
Copied photos
Real photos reused elsewhere to build a false identity or profile.
AI-generated identity content
Fabricated bios, posts or media built around a real person's identity.
Eterna response lifecycle
Detect. Verify. Preserve. Respond. Monitor.
Technology supports discovery. Authorization, evidence and human judgment govern every consequential step.
01
Detect
Identify suspected impersonation across agreed public surfaces.
02
Verify
Assess the finding against Eterna's four-part verification standard.
03
Preserve
Retain source, timestamp and context before anything else happens.
04
Respond
Coordinate an authorized, eligible and appropriate response.
05
Monitor
Track status, recurrence and re-appearance after initial response.
Identity verification and evidence
Confirmed identity, then confirmed misuse.
Before Eterna acts on an impersonation case, both the affected identity and the finding itself are checked against Eterna's verification methodology: sourced, corroborated, attributable to a method, and authorized before enforcement.
Access control, evidence handling and audit history are governed by Security & Governance.
Platform-specific response pathways
Different platforms, different eligible routes.
Impersonation policies vary by platform, and eligible response paths depend on the type of content, where it appears and what rights the affected person holds. Eterna reviews which route applies rather than pursuing one fixed process for every case, including where impersonation overlaps with deepfake protection or online reputation concerns.
Public figure and organization protection
Built for identities that operate in public.
Public figures
Actors, artists, creators and public-facing individuals.
Executives & founders
Leaders whose identity carries organizational risk.
Organizations
Brands facing impersonation or fraudulent endorsement.
Confidential by design. Client identities and case details are not disclosed publicly without separate, explicit, written consent.
Frequently asked questions
Request AI impersonation protection
Tell Eterna what needs protection, and the team will review the identity, exposure and appropriate scope.