Synthetic video
Fabricated footage generated to depict a real person doing or saying something they didn't.
Deepfake Protection
Deepfake Protection for Public Identities and Organizations
Eterna helps authorized individuals and organizations identify, verify, preserve evidence around, respond to and monitor manipulated media and identity misuse.
The deepfake threat
Manipulated media is now cheap to make and hard to spot.
Generative tools can now produce synthetic video, imagery and cloned voices from a small amount of public source material. The result is manipulated media and identity misuse that spreads quickly across platforms, often before the person depicted is even aware it exists.
Visual inspection alone is not a reliable way to tell real from synthetic. Eterna treats every suspected deepfake as a case to be verified, not a judgment to be made on appearance alone.
What Eterna protects against
Manipulated media takes several forms.
Face swaps
A likeness mapped onto another person's video or image, often without consent.
AI-generated imagery
Fabricated photos built from a person's likeness using generative image tools.
Voice cloning
A cloned voice used to fabricate statements, calls or endorsements a person never made.
Fake endorsements
Synthetic media used to imply a person or brand endorsed something they didn't.
Explicit manipulated content
Non-consensual explicit imagery generated or altered using a person's likeness.
Fraudulent identity use
Synthetic media used to support fraud, impersonation or unauthorized identity claims.
Eterna response framework
Detect. Verify. Preserve. Respond. Monitor.
Eterna is not an automatic takedown service. Every stage after detection depends on authorization, eligibility and human review before consequential action is taken.
01
Detect
Identify suspected synthetic or manipulated media across agreed surfaces.
02
Verify
Assess the finding against Eterna's four-part verification standard.
03
Preserve
Retain source, timestamp and context before anything else happens.
04
Respond
Coordinate an authorized, eligible and appropriate response.
05
Monitor
Track status, recurrence and re-upload after initial response.
Evidence before enforcement
Verification and evidence come before any response.
Before Eterna classifies a finding as actionable, it is checked against the same four-part verification methodology applied to every case: sourced, corroborated, attributable to a method, and authorized before enforcement.
Evidence handling, access control and human review are governed by Eterna's Security & Governance controls, the same controls that apply across every protection engagement.
Deepfake response
The right response path depends on the case.
Once a finding is verified and authorized, Eterna reviews which response paths apply, which can include platform reporting under impersonation, privacy or copyright policies, depending on the platform, the content and the rights held by the affected person.
Which paths are available, and how they're pursued, depends on jurisdiction, platform rules and the specifics of each case. Eterna coordinates the eligible route rather than pursuing a single fixed process for every incident.
Continuous monitoring
Manipulated media can resurface after a response.
A single response doesn't end monitoring. Eterna continues watching agreed surfaces for recurrence or re-upload after an initial finding, so a resurfaced copy is caught rather than treated as a new, unrelated case.
Eterna Image Immunization
A separate, preventative layer, before misuse begins.
Everything above responds to manipulated media that already exists. Eterna Image Immunization (EIP) is a different, preventative capability, developed through Eterna's internal research and currently under validation, applied to an authorized image before it's published, designed to reduce the risk of it being used to create a deepfake in the first place.
Explore Eterna Image Immunization , one of the research initiatives under Eterna AI.
For whom
Built for people and organizations with public exposure.
Public figures
Actors, artists, creators and other people with public exposure.
Executives
Leaders whose identity carries organizational and financial risk.
Creators
People whose face, voice or content is a primary public asset.
Organizations
Brands and institutions facing synthetic-media misuse.
Students & families
Cases involving minors or family members, handled with care.
Frequently asked questions
Request deepfake protection
Tell Eterna what needs protection, and the team will review the identity, exposure and appropriate scope.